Page 22 - The Indian EYE 100926

NORTH AMERICAN Newsline OCTOBER 09, 2026 | The Indian Eye 22

Diwali at Times Square takes

celebration across New Jersey

LED truck tour traveled through Parsippany, Edison and India Square

in Jersey City ahead of the October 24 celebration

OUR BUREAU
Edison, NJ
he spirit of Diwali came alive
across New Jersey as Sam-
Tmaan For All brought Diwa-
li at Times Square directly to local
communities through a special Di-
wali Celebration LED Truck Tour,
building excitement for the upcom-
ing celebration in Times Square on
October 24.
The LED truck traveled through
Parsippany, Edison and India Square
in Jersey City, bringing music, dance
and the festive energy of Diwali into
communities across New Jersey.
The celebration kicked off in
Parsippany with Mayor Pulkit Desai,
who personally invited members of
the community from all backgrounds
to join him at Diwali at Times Square
on October 24. Since its inception in 2013, Di-
The tour was also joined by Ra-
jendar Dichpally, Secretary of the wali at Times Square has created a
platform at the Crossroads of the
Diwali at Times Square Board. World to celebrate Indian art, cul-
Performers from Rudra Dance
Academy energized audiences in ture and heritage while sharing the
universal spirit of Diwali with people
Parsippany and Edison, while Archa- of all backgrounds.
na presented a traditional dance per- The October 24 celebration will
formance at India Square, bringing bring a full day of festivities to Times
another vibrant expression of Indian Square. The Diwali Bazaar will fea-
culture to the celebration. ture a Kids Zone, food, corporate pa-
Radio Zindagi accompanied the
tour with a live remote broadcast, vilions offering special information
and giveaways for attendees, Colors
interviews and coverage throughout of India cultural performances, the
the day. The tour was joined by Sunil signature Diya Lighting and Count-
Hali, Promoter, Radio Zindagi Net- down on the Times Square Ball
work, Sanjiv Pandya, VP of Program- Drop Tower, and an evening concert
ming at Radio Zindagi Network, and featuring national and international
Sam Tristar, VP of Production. artists.
“We are personally inviting the
people of New Jersey to come to Sammaan For All and Diwali at
Times Square—and especially to Times Square thanked the Consulate
bring their non-Indian friends and General of India, New York, along
share the celebration with them,” with sponsors and partners P&G,
said Neeta Bhasin, Founder and Toyota, Gopi, Xoom, State Bank of
President of Diwali at Times Square. India (SBI), HoliChic, Star Tours,
“Diwali is about inclusion, love, Caravela and Colors, as well as food
harmony and unity, and those values partners Punjabi Dhaba, Banaras The message shared across New invited to celebrate.
are more important than ever,” she Restaurant and India at Times Jersey was simple: Diwali is coming Because lights shine brighter
said. Square, for their continued support. to Times Square—and everyone is when we shine together.

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